Centum

Website Traffic

For your website to work effectively for you, potential customers need to land on it quickly and easily before they spot your competition. Get more visitor traffic driven to your website to create new business for you - with minimal effort on your part.

There are a variety of ways to drive traffic to your website:

  • Search Engine Optimisation – To help potential clients find your site through the major search engines, it needs to be built with the correct structure and content. With an average conversion rate of 1%, the success of your business increases as your website traffic does.
  • Google Adwords – Google Adwords is the most effective pay-per-click advertising. With pay-per-click advertising you can target hundreds or even thousands of search terms that you think a potential client may use, and you only pay each time someone visits your site.
  • E-marketing –Targeted e-mail campaigns with good content can be very effective. They can also offer much quicker results than waiting for your ratings to rise within the search engine rankings.
  • Referrals – Consistent generation of referrals is an extremely effective part of your marketing strategy.
  • Traditional Marketing – This could be radio or newspaper advertisements, or the distribution of your business cards and promoting your website on your signage and vehicles. Traditional marketing must be consistent with the content of your web pages.
  • Social Media – To increase your market exposure and improve your client retention, you can no longer afford to ignore the worldwide users of Facebook, Twitter, Youtube, LinkedIn, Google+.
  • Google Re-Marketing - As part of an integrated marketing campaign strategy, re-marketing allows you to reach people who have previously visited your website. Re-marketing shows tailored advertisements to your potential client on sites throughout the Google Display Network. Combined with keyword campaigns, re-marketing might see higher conversions for your campaigns overall.

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